Hi, I’m Amy (she/her), and it’s great to meet you virtually! After two decades in retail marketing, fashion buying, visual + digital merchandising, and e-commerce leadership, I bring valuable insights and strategies to help your brand rise above your competition.
Accepting clients nationwide (US only) for consulting and fractional services.
I’m an LA Lady.
Los Angeles (Silver Lake) has been my home base since 2018, and I love living here.
From the day trips to the diverse cuisine and neighborhoods, LA exploration feels limitless — which is perfect for a curious, big-city gal like me. And it’s the ideal home base for all my solo travel adventures.
I love that living in LA helps myself and my team stay current on lifestyle, beauty, fashion, tech, and entertainment trends, allowing us to consult across various industries.
Unapologetically queer. 🌈 Women-owned and LGBTQ+-owned brands to the front!
From brand partnerships to fashion buying, from floral to beauty, I’ve worn a lot of hats in retail e-commerce.
Luckily for you, I look great in hats.
AM Consulting brings hands-on and high level strategy experience across complex and technical industries.
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I streamline and navigate complicated go-to-market processes and 360 merchandising lifecycles with a focus on scaling, operational optimization, and customer experience.
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My background in brand marketing, brand partnerships, and integrated campaign strategy and execution sets me apart from other retail consultants. I know how to develop a winning product, and I understand how to effectively promote your product to consumers across all relevant paid and owned marketing channels.
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With over 20 years in retail marketing (in-house, agency, and startups), I can lead integrated marketing planning and execution from brick-and-mortar store support to digital marketing and emerging technologies. Budgets from “scrappy” to $25M+.
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From complex digital merchandising to Sephora and Ulta planogram development, improving the retail shopper experience is what I live and breathe.
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I’ve negotiated marketing and sales contracts with some of the biggest brands in Fashion and beauty, including Coach Stuart Weitzman and Steve Madden. Let me help you hone your brand partnership pitches and business plans to set you apart from the competition.
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I’ve increased organic site conversion by over 1,500% in just a few months. Reach out to me for help optimizing the content and SERP for your e-commerce business.
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A hands-on expert across Shopify / Shopify Plus, Klaviyo, Attentive, Yotpo, Salesforce Commerce Cloud, Webflow, and more.
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Merchandising Strategy
I can help you streamline and navigate complicated go-to market processes and 360 merchandising lifecycles with a focus on scaling, operational optimization, and customer experience. Creating guard rails around product assortment and merchandising strategy is what I love to do.
Branding + Marketing
My background in brand marketing, brand partnerships, and integrated campaign strategy and execution sets me apart from other retail consultants. I know how to develop a winning product, and I understand how to effectively promote your product to consumers across all relevant paid and owned marketing channels.
Floral E-Commerce
My niche area of knowledge is floral e-commerce and how to develop a profitable, customer-focused assortment. I help floral gifting companies develop new digital merchandising strategies and have built out best-in-class floral subscription services for industry leaders like The Bouqs Co. and UrbanStems.